Duration- 5 weeks
Role- Brand Designer
Tools- Figma, Adobe Illustrator, After Effects, Aero
Outcome- Fully shipped Brand Design for web 3.0 Fashion Marketplace
Dopam1ne is a web3.0 Fashion Marketplace based in LA. Creating a Marketplace for streetwear brands & Independent designers. Apart from the brand Identity we decided we needed something interactive which can easily transition from IRL to URL.
Web3.0
Branding &
AR Design
Objective for Dopam1ne?
The focal point of this project was to build a visual system. Since the project was clearly defined it gave me a structured space to develop, think, and create design solutions within the established parameters.
Approach?
Dopamine is part of your reward system, which is the feeling we wanted to highlight for this project. Started with the chemical name for dopamine and built the dopamine messenger around it which we later used to deliver the virtual limited edition products and to promote the Irl products.
Primary Research + Contextualization + Road Map
👀Time to get curious👀
🧩Piecing things together🧩
What design system components are we working with?
As the Lead Design Hire, I had to communicate with the CEO and the management to understand and segregate before I could create a brand guideline which I could then pass on to the Marketing team. This was very exciting as I got to design the set components.
What were my design constraints, if any?
The design had to be adaptable and appeal to the fashion tech people.
✍🏻Dompam1ne Messenger✍🏻
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Reflections
Biggest Challenge
To design and develop the AR character that can be shared while still preserving the essence of Dopamine
If I could do something differently
If I could do anything differently I would have designed the character more joyful
Biggest takeaway
Direct communication with clear vision can fast track the work 10x.
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