Duration- 6 weeks
Role- Lead Designer
Tools- Figma, Adobe Illustrator, WordPress
Outcome- Fully shipped redesign of B2B Lifestyle platform sourcing from South Asian Countries.
Elfaro is a Toronto-based lifestyle marketplace sourcing directly from South Asian Artisans across the globe to ensure Fairtrade, Exclusivity & Delivery Chain and keeping in mind that they have a huge product range which is very customizable.
Lifestyle Brand
Branding &
Web Designing
What exactly is Elfaro?
The goal of this project was to create a visual, digital solution for a B2B lifestyle Marketplace with a customizable range of products
Product Range
Furniture, Leather Goods, Glassware and so on.
Primary Research + Contextualization + Road Map
👀Time to get curious👀
What are the pain points?
As the company is B2B and deals with customizable products. I recognized that we were unable to designate a photoshoot/video for this project. We had to be resourceful and investigate to find assets that were similar to products already in the ecosystem.
What will success look like?
Independent online presence to begin alongside an increased percentage 📈 in sales and customisation.
✍🏻Time To Design✍🏻
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Reflections
Biggest Challenge
To design and develop at such a short duration while making sure that the Homepage has all the sections without overwhelming.
If I could do something differently
If I could do anything differently I would have developed more channels for feedback internally.
Biggest takeaway
Direct communication with clear vision can fast track the work 10x.
